Brand Visuals for a Microfinance Bank

I was commissioned to design and develop a comprehensive brand guideline for Bankeasy Microfinance Bank, a financial institution dedicated to serving the needs of a local community. My role involved creating a cohesive visual identity that not only captured the bank's mission of financial empowerment but also resonated with the values and aspirations of the community it serves. From designing the logo and defining the color palette to establishing typography and creating templates for marketing materials, I ensured that the brand's presence was professional, approachable, and consistent across all platforms. The end result was a strategic and visually engaging guideline that strengthened Bankeasy’s brand recognition and supported its goal of fostering financial growth and inclusion at the local level.