UGC Winter Fashion Campaign —

UGC Winter Fashion Campaign — Premium Thermal Jacket

Description: UGC-style fashion campaign created to position a winter jacket through a premium, lifestyle-driven visual approach. The project combines realistic female model creation, multiple color variations, indoor and outdoor scenarios, and detailed product-focused compositions to highlight warmth, comfort, fit and versatility. The second creative focuses on the plush inner lining and thermal protection, while the main layout presents different styling possibilities to reinforce purchase confidence. Clean typography, neutral tones and structured information hierarchy were used to create polished assets for marketplaces, social media, WhatsApp campaigns and promotional clubs.