UGC Lifestyle Campaign — Women’s

UGC Lifestyle Campaign — Women’s Wide-Leg Active Pants

Description: UGC-style fashion campaign created to present wide-leg active pants through a natural, premium lifestyle aesthetic. The project combines realistic female model creation, product integration, lifestyle photography and detail-focused editorial layouts to showcase fit, silhouette and key features such as the adjustable waistband, functional pockets and adjustable hem. Clean typography and a neutral visual identity were used to organize product information without competing with the garment, creating versatile assets designed for marketplaces, social media and performance-driven digital campaigns.