Techiia is a Ukrainian word meaning "Water stream" and symbolizes constant motion forward, flexibility and strength. The main goal was to convey the idea of a synergy between technology and nature in a single visual device.

The identity is based on the Doppler effect idea (the phenomenon of the change in frequency of a wave in relation to an observer who is moving relative to the wave source).

This effect shows the meaning of Techiia as a constant movement forward. So, this effect became a basis in the grids and patterns of the brand identity.

A variety of stationary materials have been created and printed for Techiia Holding. The collection of printed materials includes business cards, forms, banners, posters, and others. Each item has been carefully crafted to reflect the company's values, mission, and visual identity.

Below you can find branded merchandise layouts that were done during the work with the brand identity.

During the work on this brand identity, an exciting range of branded social media materials was developed that combined animated patterns and kinetic typography. Such a style creates a dynamic and captivating visual experience for your online audience.

Red Dot 2021 award. Check here

ADC*UA 2021 awards