I wrote this article for businesses who feel discouraged by our overly-competitive digital era.
Right now there is a ton of pressure on everyone to direct their advertising online, but in a world already saturated with information and content, what's the point?
Thankfully, there is one differentiator that is single-handedly the most effective online marketing strategy... and it's something most people wouldn't expect.
Using my own marketing experience and the tried and true strategies of successful companies before me, I introduce the what and the why behind effective advertising.