LUMÉRA — Full Campaign Creative

LUMÉRA — Full Campaign Creative Direction

A complete AI-powered luxury beauty campaign concept for LUMÉRA Midnight Renewal Serum, developed to demonstrate how one product can be transformed into a cohesive, multi-format advertising campaign.

The campaign combines premium product photography, ingredient storytelling, skincare application imagery, paid social concepts, UGC creative direction, and a 15-second vertical video storyboard within one consistent visual identity.

The creative direction uses deep black, champagne gold, warm ivory, reflective surfaces, botanical details, and cinematic lighting to create an elevated nighttime skincare aesthetic.

The campaign explores multiple customer touchpoints—from polished brand advertising to creator-led UGC—showing how the same visual identity and product story can translate across TikTok, Instagram Reels, paid social, e-commerce, and digital advertising.

Creative Deliverables: AI Creative Direction • Product Imagery • Campaign Concept • Paid Social Creative • UGC Concept • 15-Second Video Ad • Copy & Messaging • Visual Storytelling

Concept Campaign / Spec Work — LUMÉRA is a fictional brand created for portfolio demonstration.