Description Downtown is a streetwear brand known for its edgy, urban aesthetic. I redesigned Downtown’s website and shopping flow to bring the brand’s streetwear energy online, giving customers a digital experience that feels as effortless and stylish as the clothes themselves.

Objective The goal was to create a landing page and shopping experience that captures Downtown’s streetwear identity, showcasing the collection in a way that feels simple, dynamic, and engaging. The redesign aims to make browsing and purchasing feel natural while reflecting the brand’s bold, urban personality.

Target Streetwear Enthusiasts, Urban Fashion Lovers