Marketing Blog & User Aquisition Tools

Anna Lo

Fullstack Engineer
Web Developer
JavaScript
Ruby
WordPress
RangeMe

Description

I designed and built a marketing blog using WordPress. The blog served as a platform for the company to share valuable marketing insights and updates with its audience. I ensured a seamless integration of flow and design, aligning the blog's appearance with the company's website to maintain a cohesive brand identity.
One of the key objectives was to empower the marketing team to update content and modify the blog's appearance without relying on in-house developers. This was achieved by implementing user-friendly content management tools and customizable themes, enabling the marketing team to easily maintain and customize the blog as needed. Furthermore, I provided tools and features to assist the marketing team with client acquisition, helping them drive leads and convert them into customers.

Key Achievements

Implemented user-friendly content management tools and customizable themes, enabling marketing team to easily maintain and customize the blog.
Provided tools and features to assist the marketing team with client acquisition.

Technologies

WordPress: A widely used content management system that provides a flexible and user-friendly platform for creating and managing websites and blogs.
Autopilot: An automation platform utilized to streamline marketing processes, automate workflows, and enhance client acquisition strategies.
Sendgrid: An email delivery and management platform used to facilitate efficient and personalized email communication with leads and clients.
Responsiveness: Developed the blog to be fully responsive, ensuring optimal viewing and usability across various devices and screen sizes.
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