Project goal: the general mistrust toward the financial consultant was identified as the enemy number 1 that we wanted to defeat in our communication strategy. We wanted to make transpire a warmth and values oriented company, that people can trust. At the same time we needed to be aware of not going overboard with this approach, or it would have tasted sappy to the viewer.

Solution: we are particularly pleased of the final result. We decided to use a video to catch the attention of the user, with scenes meant to speak to the heart. On the other hand, most part of the rest of the website is very pragmatic, so that it balances the overall experience. We contained the text and we used a sticky header, so that the user never feels lost during the navigation. In the team presentation page we used a hero picture meant to communicate determination and cohesiveness of our team of professionals.