Hush - Email and Workflow Automation

Mehul Sethia

Automation Engineer

Email Marketer

Intercom

Marketo Engage

SendGrid

Cybersecurity

Hush — Customer Onboarding & Messaging Automation

Role: No-Code Developer / Automation Specialist

Tools Used: Intercom, SendGrid, Userpilot, JavaScript

At Hush, a privacy protection startup, I played a key role in developing and optimizing their onboarding workflows to improve user activation and retention.

✅ What I did:

• Designed and implemented onboarding workflows using Intercom, personalized by user type and behavior.

• Set up event-based triggers and sequences to guide users through product adoption effectively.

• Built and managed customer journey messaging strategies through SendGrid, ensuring timely, relevant communication across different touchpoints.

• Collaborated with product and marketing teams to map user journeys and align messaging with business goals.

• Monitored funnel analytics to iterate and improve onboarding flows based on user behavior and campaign performance.

📈 Impact:

• Increased onboarding engagement and message open rates.

• Improved user journey coherence across multiple platforms.

• Enabled faster iteration of product-led growth experiments.

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Posted Mar 26, 2025

Developed onboarding workflows utilizing Intercom and monitored their effectiveness. Created and managed customer journey messaging strategies with SendGrid.

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Timeline

Feb 24, 2025 - Mar 17, 2025

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