Hush - Email and Workflow Automation by Mehul Sethia | SenseiblesHush - Email and Workflow Automation by Mehul Sethia | Senseibles

Hush - Email and Workflow Automation

Mehul Sethia | Senseibles

Automation Engineer

Email Marketer

Intercom

Marketo Engage

SendGrid

Cybersecurity

Hush — Customer Onboarding & Messaging Automation

Role: No-Code Developer / Automation Specialist

Tools Used: Intercom, SendGrid, Userpilot, JavaScript

At Hush, a privacy protection startup, I played a key role in developing and optimizing their onboarding workflows to improve user activation and retention.

✅ What I did:

• Designed and implemented onboarding workflows using Intercom, personalized by user type and behavior.

• Set up event-based triggers and sequences to guide users through product adoption effectively.

• Built and managed customer journey messaging strategies through SendGrid, ensuring timely, relevant communication across different touchpoints.

• Collaborated with product and marketing teams to map user journeys and align messaging with business goals.

• Monitored funnel analytics to iterate and improve onboarding flows based on user behavior and campaign performance.

📈 Impact:

• Increased onboarding engagement and message open rates.

• Improved user journey coherence across multiple platforms.

• Enabled faster iteration of product-led growth experiments.

Like this project

Posted Mar 26, 2025

Developed onboarding workflows utilizing Intercom and monitored their effectiveness. Created and managed customer journey messaging strategies with SendGrid.

Likes

Views

Timeline

Feb 24, 2025 - Mar 17, 2025

Clients

Hush