Pay4Me is a Fintech company that helps international students make seamless cross-border payments.

Their current website design is outdated and lacks intuitiveness & proper information architecture, so customers who get to their landing page, find it difficult to under what exactly the business offers.

Enhance Information Architecture

Improve Content Clarity

Enhance User Interface

Enhance Overall User Experience

Here is a snippet of what some of what the old landing page designs look like before the revamp

Let me walk you through my redesign process and justify my design choices:

I wanted this section to grab attention immediately. The headline is bold and straight to the point, telling users what Pay4Me is all about. There’s also a subheading to elaborate, plus two CTAs: one to download the app and the other to learn more about Pay4Me.

To make the global payments focus visually clear, I added country flags alongside the hero visuals.

Featuring the “Trusted Partners Section” which is a small section but an important one. I moved logos of trusted partners upfront because users are more likely to trust a company when they see recognizable names associated with it.

The heading reads “Solutions Built Just For You,” and this section highlights key features like. To avoid overwhelming users with too much text, I kept the copies short and used animated cards to make the section interactive and engaging.

The subheading, “Get Started In A Few Minutes,” introduces a step-by-step guide on how to use Pay4Me. Each step is paired with short text and a visual—an animated scroll with a mobile app mockup on the side.

The heading is “Trusted by Thousands Worldwide.” I included different types of testimonials: plain text, text with photos, a highlight from the App Store, and even a video testimonial. This variety adds credibility and relatability.

This section lists common questions users might have and ends with a button saying, “Still Have Questions? Contact Support.”

This is a simple section encouraging users to download the app. It features a QR code and App Store buttons.

The footer includes all necessary links like About Us, Support, and Legal.

Check out the prototype with cool animations here: Prototype Link