Capturing the skincare's nordic elegance and aurora magic
The Brand Oasis by Poppy
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Posted Aug 29, 2023
Winter-inspired skincare merging Nordic allure and radiant beauty. The logo echoes aurora's magic, combining Finnish heritage and elegance.
Introducing Lumina – a brand inspired by the enchanting wonders of Finland and the allure of winter's charm, beautifully entwined with the ethereal lights of the aurora borealis.
The name "Lumina" originates from the Finnish word "lumi," meaning snow, symbolizing the brand's Nordic heritage and focus on winter-inspired skincare. In English, the name "Lumina" means "light" or "illumination," representing brightness, radiance, and the essence of shining or glowing.
This perfect harmony aligns with the brand's focus on unveiling natural beauty and the luminous allure of Nordic inspiration. The Lumina logo elegantly combines Finnish roots with a touch of aurora magic. A clean, luxurious serif typeface, with a custom wavy "U," reminiscent of the Northern Lights. The word ends with a delicate snowflake icon, inspired by "lumi" (snow).
