Black Girls Breathing Redesign

Erica Cavanaugh

Brand Designer
Web Developer
Digital Accessibility

A site built using WordPress, this project involved the comprehensive redevelopment of black girls breathing's website to enhance user experience, modernize aesthetics, and improve functionality. The original site faced challenges with navigation, outdated design, and slow loading times, which hindered user engagement and conversion rates. Custom code was created to display the number of new users who have signed up to "take the pledge", e-commerce features were built in, and a number of videos to demonstrate and provide information on intentional breath work.

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