Brand Identity Development for Deadball Studio

Deadball Studio is a clothing brand for urban amateur Tennis players. Where King Arthur meets Rafael Nadal. Born with irreverence for the Tennis establishment, Deadball Studio values the only truth that stands in Tennis. There is only one battle that matters. It’s the battle against yourself. So rise for glory. Choose your weapon, and leave it all on the line. The Tennis apparel market looks grim. On one side, we have the super elitist, parading Tennis as a status symbol for the wealthy. On the other, we have sport brands producing low quality plastic made apparel for the masses. Deadball Studio rejects this status-quo. The identity for the brand parallels the heritage of knighthood and amateur tennis players to give them an opportunity to express their competitiveness through raw, unfiltered efforts on the court. And it does with an aesthetic that is different.