Fueler Brand/Visual Identity

Fueler is a new B2B Marketing Agency for Transactional Businesses based in the U.K.

The brief was to create a compelling visual identity that represents Fueler's brand essence and resonates with its target audience of transactional businesses. Another key aspect of the brief was to keep costs down as is the way with a lot of start-ups.

The result was a dynamic and modern visual identity reflecting Fueler's clients' energy and growth potential. I created a versatile logo that represents the forward-thinking, what-comes-next approach of the company, which is accompanied by a sophisticated and professional colour palette, and a distinctive set of fonts and design elements. I kept costs down by using free web fonts, and royalty-free photography for my client to use.

Fueler's new visual identity successfully conveys the agency's brand personality and enhances its credibility in the B2B marketing space. The cohesive design elements were applied consistently across various touchpoints. Fueler is now positioned to make a strong and lasting impression on its prospects and clients.