Electrolyte Boost Landing Page Redesign
Daniel Allison
Electrolyte Boost Landing Page Redesign
Problem Statement
The original Electrolyte Boost website suffered from:
Weak visual hierarchy burying key selling points.
Inconsistent branding and cluttered navigation.
Underperforming CTAs and lack of social proof.
Low credibility due to technical errors and poor scannability.
Process
Research:
Analyzed user feedback on the original site’s friction points (e.g., confusing instructions, lack of trust).
Benchmarked competitors to identify best practices for supplement landing pages.
Ideation:
Simplified messaging to highlight core benefits: “Performance Boost Without The Wait.”
Restructured content flow to prioritize user-centric questions (“Why Electrolyte Boost?”) and testimonials.
Designed bold CTAs (“Try Electrolyte Boost Now!”) and visual cues (icons, clean typography) for clarity.
Solution
Streamlined Messaging: Hero section emphasizes speed and convenience (“Without The Wait”) to align with user needs.
Visual Trust Builders: Added testimonials (“Hear From The People”) and highlighted USP: Zero Sugar/Artificial Sweeteners.
Enhanced CTAs: Contrasting buttons and action-driven language guide users toward conversion.
Simplified Navigation: Removed redundant links and fixed technical errors (e.g., copyright year, product naming).
Outcome: A user-focused, visually cohesive landing page that drives conversions while reinforcing brand trust.
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Posted Apr 15, 2025
Redesigned Electrolyte Boost landing page to enhance user experience and drive conversions.
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