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AI Character Format Lab: Reels With 8.1K and 4.9K Likes
Anirudh Thakur
Personal project — an AI character account I run to test short-form formats.
Maya Reyes (@reyesmaya.ai) is an original AI character. I use the account as a lab to learn which formats hold attention before I use them for brands.
The format: a single surprise moment. Hook in the first two seconds → quick build-up → the moment (a jump into the water) → the character's reaction → a reason to follow.
Public results (September 2026)
"I am unpredictable": 8.1K likes, 193 comments
"It felt pretty good": 4.9K likes, 135 comments
What I learned
A single "wait, is this real?" moment drives comments and shares.
Big reach is not the same as the right audience: most engagement came from viewers debating whether it was AI. For brands, I pair these formats with targeting and a clear call to action.
Small glitches get noticed. I now check every frame for object continuity (bags, glasses, props) before publishing.
View the account: https://www.instagram.com/reyesmaya.ai/
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Posted Sep 28, 2026
Personal project: an AI character Instagram account I use to test short-form formats. Two reels reached 8.1K and 4.9K likes in September 2026.
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