Driver App for an IoT Fleet Platform
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A field-first mobile app for professional drivers, built on a proprietary tracking device in every vehicle. Shipped, and live with select clients.
The challenge: drivers were on paper logs and radio calls, competitor apps were desktop tools shrunk to mobile, and drivers distrusted tracking hardware they never see.
My role: led design and experience, working with mobile engineering, the hardware team and mobile operations.
Key decisions
• Speed over features: primary actions within 1–2 taps, because 70% of app use happens at 2–5 minute stops.
• Offline-first: stop updates and reports save on the phone and sync when signal returns, mirroring how the device behaves.
• Making the invisible device visible: an online/offline device badge, and actions that need signal stay visible but disabled, so the layout never shifts.
• Incident reporting cut to one required input (the incident type) against 8–10 required fields in competitor flows, with GPS location and time captured automatically.
Outcome: approved for launch on pilot results; the first mobile-first driver experience in the company's portfolio, and sales now use driver testimonials as a differentiator.
Full case study:
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Field-first driver app on in-vehicle tracking hardware: 1–2 tap actions, offline-first, one-field incident reports. Shipped, live with select clients.
