The landing page is designed to introduce and promote the new Instagram Edits app, encouraging mobile downloads by highlighting key features and benefits. It targets creators by combining modern design, focused messaging, and clear calls-to-action.

To empower creators with a seamless, all-in-one editing platform that streamlines content production, enhances creativity, and provides actionable insights—enabling them to express themselves freely and grow their presence on Instagram.

Clear CTAs (“Get Edits on iOS/Android”) can drive strong click-throughs and app installs, especially from mobile visitors.

The sleek, modern design and clear product visuals help build immediate trust and credibility with creators.

Maintains Instagram’s visual identity while introducing a new product, reinforcing user trust.

Speaks directly to content creators with language and visuals they relate to (editing timeline, idea boards, etc.).