WISBERG – One Move, Every Feature by Hugo JacksonWISBERG – One Move, Every Feature by Hugo Jackson

WISBERG – One Move, Every Feature

Portfolio project
Hugo Jackson
A 15-second, CG-style product film for a premium front-loading washing machine, built entirely from six white-background catalogue photos. One continuous camera move glides into the touch screen, the auto-dose drawer and the drum, then pulls back to the hero frame. The kind of film a retailer can run on every product page, made without a studio, a 3D model or a camera.

CREATIVE INTENT

The client wanted premium CG-style product films at catalogue scale, without a 3D model, a studio or a camera. Just the product photos they already had, turned into films that match their existing look. The rules were strict.
One smooth, continuous camera move, no cuts
Zoom in on every key feature, then back out
Keep the product exactly as it is: same shape, colour, screen and logo
Start and end on the same hero frame, so the film loops
Their sample films all share one rhythm: fast in, ease out, a short hold on each feature, then on to the next, ending on the same hero frame so the film loops.

THE PIPELINE

I built my own AI production pipeline around Claude and my own production tracker. I drop the brief in, and the pipeline does the heavy lifting.
Reads the brief and pulls every reference out of it
Sorts the client's product photos and plans every shot
Writes and runs the image prompts, keeping the product exactly as it is
Builds the video prompts for every camera move, ready to generate
Tracks every version and every pick, so nothing gets lost
My part is the creative direction. I review every frame, pick the best, and adjust until it is right. The time goes into the film, not the busywork.

Images

Nano Banana Pro: the machine moved from the white catalogue photos into one dark charcoal studio, with one keyframe per feature, each checked against the original photos.

Motion

Seedance 2.5: every move animated from keyframe to keyframe, so the camera never jumps and the drawer, the door and the drum move the way they do in real life.

Edit

Adobe Premiere Pro: speed ramps for the fast-in, ease-out rhythm, one grade across every move, and a clean loop back to the hero frame. Delivered at 1080p, 24 fps, 15 seconds.

BUILT TO SCALE

Because the pipeline does the heavy lifting, one product or a hundred is the same workflow. A new product needs a new brief and its catalogue photos, not a new shoot, and every film keeps the same studio look.
Same look across a whole product range
Loops cleanly for product pages and social ads
Easy to re-cut for vertical, square and widescreen

Disclaimer

Made as a screening task for an AI production studio. The product is shown for demonstration only. This is not an official or sponsored campaign.

1 like · 21 views · Nov 10, 2026

A 15-second AI product film from six catalogue photos: one continuous camera move through every feature of a washing machine.

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