Delivered a structured brand identity reflecting trust and real estate expertise with a geometric logo & custom icon, scalable across print, signage & digital.
BRIEF: Rafael Penseo, a real estate lawyer, required a distinctive brand identity that reflects his expertise in property law and complex real estate transactions. The goal was to create a logo that embodies structure, precision, and professionalism.
MY ROLE: I designed a logo that combines geometric forms to symbolize the structure and accuracy essential in real estate and construction. The letter "R" was crafted as a sleek, memorable icon, reinforcing Rafael’s identity while conveying a sense of trust and reliability. The clean lines and balanced composition reflect Rafael’s meticulous approach to legal services.
RESULTS: The final design successfully communicates Rafael Penseo’s commitment to providing clear, precise, and dependable legal support in real estate matters. The modern aesthetic ensures a professional presence across both digital and print platforms, strengthening his brand image.