Logo Re-Design - JIVRAJ Tea

Akshar

Akshar Kalsariya

Jivraj Tea is a local and famous tea brand in surat. Jivraj is a tea manufacturer and produces different kinds of tea. So I decided to take a tea leaf to create the icon and took the initial letter ‘J’ and converted that into an icon using a tea leaf. 
Scroll up to see the old logo and new logo. (1/5)
The old logo of Jivraj tea was designed in the local language but for this brand to go further, instead of the local language, it was necessary to design the logo in a language that is running everywhere, so I decided to design the new logo in Latin. 
Scroll up to see the logo construction. (2/5)
Here is the construction of Jivraj logo and a few applications. 
Scroll up to see logo applications. (3/5)
Here you can see logo variation on business card (Front/ back), letterhead, or envelope. . Scroll up to see retail packaging. (4/5)
On 500g box as well as on the teabag.
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Posted Jul 12, 2025

Redesigned Jivraj Tea’s logo by merging a tea leaf with “J,” shifting from local script to Latin for wider reach while keeping brand essence and freshness.

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Timeline

Jun 15, 2020 - Aug 12, 2020

Clients

Jivraj Tea