Bold typography and energetic colors to reflect the vitality of the sports community
Visual direction built around the brandβs logo to maintain cohesion and vibe
Storytelling elements that showcase the clubβs vision and community impact
Clear categorization of key sports for intuitive navigation
Unique layout structures to clearly distinguish different sections and purpose
π Development
Built with Framer to deliver a smooth, responsive experience across all devices
Subtle yet playful animations for a more engaging user journey
Custom dropdown navigation and hover effects for enhanced interactivity
CMS integration to manage blogs, teams, and leadership content efficiently
π€ Our Role
We partnered closely with the Boston Hurricanes team to establish the visual tone through collaborative moodboarding and design exploration. Using Figma, we shared updates regularly and incorporated feedback quickly. From initial design concepts to responsive layout strategy and final Framer development, we led the full creative and technical executionβensuring the result felt both dynamic and community-driven.