Timeframe: 1 week excluding revisions.

Tools used: Adobe After effects, Adobe Photoshop and Figma.

About Brand: NGR is a digital marketplace to find nearby local stores. It also offers a unique opportunity for entrepreneurs to elevate their businesses by building custom websites with the help of AI technology.

My aim was to create an energetic 30-second animation for NGR's ad campaign, Blending vibrant visual storytelling with African culture; through the use of Afro-pop music and Pidgin English. I sought to effectively communicate NGR's brand ideas.

Ensuring the video feels familiar and speaks the audience’s language; both literally and culturally.

Limited time to tell NGR's story: Telling a full story in just 30 seconds means every second has to count.

30-second product launch video [MP4, MOV].

Style Frames.

Background music and Sound design.

Video dimensions optimized for social media posts.