NGR Product Launch Video
Chibueze S.
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Posted Jun 14, 2025
Created a 30-second animation for NGR's ad campaign blending African culture.
Likes
2
Views
3
Timeline
Mar 3, 2024 - Apr 3, 2024
Clients
NGR
NGR PRODUCT LAUNCH VIDEO
PROJECT OVERVIEW
Timeframe: 1 week excluding revisions.
Tools used: Adobe After effects, Adobe Photoshop and Figma.
About Brand: NGR is a digital marketplace to find nearby local stores. It also offers a unique opportunity for entrepreneurs to elevate their businesses by building custom websites with the help of AI technology.
NGR product launch video - Final Animation
THE GOAL
My aim was to create an energetic 30-second animation for NGR's ad campaign, Blending vibrant visual storytelling with African culture; through the use of Afro-pop music and Pidgin English. I sought to effectively communicate NGR's brand ideas.
PROJECT CHALLENGES
Ensuring the video feels familiar and speaks the audience’s language; both literally and culturally.
Limited time to tell NGR's story: Telling a full story in just 30 seconds means every second has to count.
DELIVERABLES
30-second product launch video [MP4, MOV].
Style Frames.
Background music and Sound design.
Video dimensions optimized for social media posts.