Framer UX/UI Design for Créaté AI UGC Platform

Designed and built Créaté in Framer, focusing on a premium UX/UI experience for an AI-powered UGC platform. The goal was to make complex AI-driven content creation feel simple, visual, and easy to understand for brands and creators.

Créaté is an AI UGC platform that helps brands turn product photos and videos into creator-style social content.

My work focused heavily on the Framer website experience, product presentation, responsive UX, and UI system. The interface was designed to communicate the value of the platform quickly while maintaining a premium beauty and creator-economy aesthetic.

The website experience was built around a clear journey: understand the product, explore examples, upload content, and start creating.

AI products can easily feel technical or confusing. The challenge was to present a sophisticated content-generation platform without exposing users to unnecessary complexity.

From a UX perspective, the experience needed to:

Explain the product within seconds

Make the upload flow immediately understandable

Showcase realistic UGC examples visually

Reduce friction between browsing and creating

Work smoothly across desktop, tablet, and mobile

Maintain a premium brand feel without sacrificing usability

The website was designed and implemented in Framer, allowing the experience to combine strong visual design with responsive layouts, smooth interactions, and polished animations.

I structured the site using reusable Framer components and responsive breakpoints so the design remains consistent across different screen sizes.

Key Framer work included:

Responsive page design

Reusable component system

Interactive buttons and hover states

Smooth section transitions

Scroll-based interactions

Responsive typography

Image and content galleries

CTA sections

Product mockup presentation

Mobile optimization

Visual hierarchy and spacing system

The UI was intentionally kept clean and editorial.

Instead of overwhelming users with feature lists, the experience relies on strong visual examples, large typography, simple calls to action, and clear content hierarchy.

The main interaction pattern is straightforward:

This keeps the AI experience feeling familiar and reduces the learning curve for first-time users.

The interface combines:

The visual system was created to feel closer to a premium beauty brand than a traditional SaaS dashboard.

That distinction was important because the target audience is highly visual and content-focused.

Premium Framer landing page

Responsive desktop and mobile layouts

Clear product upload flow

Visual content discovery

Creator-style campaign gallery

Strong CTA hierarchy

Minimal navigation

Product-focused hero section

Template exploration

Consistent design system

Interactive states and animations

Mobile-first usability improvements

I worked across the complete experience, including:

The final Framer experience presents Créaté as a polished, premium AI product while keeping the user journey extremely simple.

Rather than making AI the center of the interface, the UX focuses on what users actually want to achieve: creating better branded content faster.