Direct Response Copywriter for LuminDrops (DTC)

LuminDrops is a direct-to-consumer wellness brand that I worked on, focusing on natural, science-backed solutions for eye and ear health. The company markets nano-technology sublingual drops designed for maximum bioavailability, up to 98% absorption.

Scaled to 150,000+ customers through performance marketing across paid channels, optimizing for customer acquisition and lifetime value

Conversion rate optimization: Built and tested landing pages with strong direct response fundamentals-clear benefit-driven copy, social proof (24,000+ reviews), urgency elements (delivery countdown timers), and risk reversal (90-day money-back guarantee)

Offer strategy: Developed bundle offers and multi-bottle packages to increase AOV, plus cart protection add-ons to boost revenue per transaction

Copy and messaging: Crafted benefit-focused messaging that transitions from problem awareness to solution aware with emotional testimonials from real users. Wrote and chiefed vsl copy for ads.

Funnel optimization: Implemented proven DR tactics including scarcity messaging, before/after social proof, scientific credibility builders, and clear CTAs throughout the customer journey