Direct Response Marketing for D2C Pet Supplement

A high-converting D2C pet supplement brand where I drove direct response campaigns for nano-technology eye drops targeting aging dogs with vision issues (cloudiness, tearing, redness). Scaled through performance marketing using emotional pet parent angles, strong social proof (24,000+ reviews), multi-bottle bundles for AOV optimization, and subscribe-and-save offers up to 45% off. Built landing pages with urgency timers, 90-day guarantees, and benefit-driven copy focused on keeping dogs active and injury-free. Pure DR playbook in the competitive pet wellness vertical.