Data Analytics Case Study: Improving Marketing ROI - RippleMatch

During my internship as a Marketing/Leadership Development Intern at RippleMatch, I played a pivotal role in enhancing the company's marketing ROI through data analytics and strategic initiatives. I spearheaded the development and execution of an innovative student expansion strategy, which contributed to an impressive 40% growth in RippleMatch's user base. By collaborating closely with the internal team, I gained expertise in business development, marketing, and consumer behavior, and I applied this knowledge to implement strategies that significantly increased our presence on campus. Additionally, I fostered virtual collaboration and networking among fellow interns across the nation, resulting in a 30% expansion of our collective reach. To further improve our marketing ROI, I conducted strategic analyses of growth and performance metrics, identifying and implementing effective new growth strategies that led to a remarkable 50% increase in productivity. My data-driven approach and efforts in marketing played a key role in achieving substantial improvements in RippleMatch's performance and outreach.