Yokaba | digital & print design

Client: Yokaba | 2021 - 2023

Yokaba is a startup cosmetic company that specializes in the creation of professional cosmetics with a high concentration of natural origin ingredients.

As a graphic designer, I was tasked with the responsibility of creating website graphics, as well as digital and print promotional materials such as social media graphics, banners, newsletters, Google ad graphics, and print designs like catalogs and price labels for foreign markets.

The company's focus on natural origin ingredients is a testament to their commitment to providing high-quality products that are both safe and effective. As a graphic designer, I was able to contribute to this mission by creating visually appealing graphics that accurately represented the brand and its values.

The website graphics, social media graphics, and other promotional materials that I created were designed to capture the attention of potential customers and convey the quality and professionalism of the brand. In addition to my work on the website and promotional materials, I also designed catalogs and price labels for foreign markets.

The initial concept of the packaging was to create a simple and minimalistic style that would be recognizable with a professional brand but also be at peace with nature and vegan. To achieve this, the packaging was designed to be made of HDPF plastic, which is subject to recycling. This material is not only environmentally friendly but also durable and lightweight, making it ideal for the product. The colours used were chosen to be neutral and natural, to reflect the brand's commitment to nature and veganism. The packaging was also designed to be easy to open and close, making it convenient for customers to use.