BPTL <BEST PLACE TO LIVE> recognized real estate seal since 2013 was looking for a new image that represented new and different ways of living. This time with people at the center.

INDUSTRY / Real State

DELIVERABLES / Brand Strategy, Creative Direction, Brand Identity, Brand Manual

All people live their lives differently, therefore, their ideal place to live is also. This is why we wanted to develop a living, adaptable and open brand; that can invite and house the different types of needs. The new image suggests a welcome with its three elements: a building, a house and a plan with the door open.

Previous logo has a lot of information, so for design it was crucial:

( 1 ) Good Legibility

( 2 ) Stand Out Small Spaces

( 3 ) Coexist with real estate logos

( 4 ) Identity Stamp

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