MEKNES Traditional Sweets | Packaging Design

Meknes, a traditional Moroccan sweet shop, was inspired by the rich cultural heritage and stunning architecture of its namesake city. The brand aims to celebrate authentic Moroccan confections, appealing to those who appreciate the elegance of tradition.

In designing the packaging, the focus was on blending modern sophistication with classic Moroccan elements. The goal was to create a visually striking and premium aesthetic that captures the essence of Moroccan culture. The design incorporates intricate patterns and motifs, ensuring a unique and captivating appeal that resonates with customers who value both quality and heritage.