Working with Cheil on all things Samsung, I collaborated with designers and webmasters on new product pages and flagship copy.

I led copy for the Galaxy Flip3 and Fold3 launches, including designing a digital out-of-box experience and working on cross-platform ads. Other projects included a minisite for the Pay+ wallet, B2B comms for Galaxy Book, and a suite of marketing content for the Neo QLED TV. As a tone-of-voice guardian, I also localised copy from overseas teams.

I loved working with the Cheil team—so much, a one-month contract rolled on for almost a year.