Sugar Stones Jewelry Campaign

Sugar Stones is a concept jewelry campaign built around a simple idea: what if fine jewelry was photographed like dessert rather than something precious and untouchable? The whole visual world came together around a single motif, a fork lifting cake and rings together, letting the jewelry feel indulgent instead of formal.

I built the concept and generated the core visuals with Ideogram and Kling, then refined and composited everything in Photoshop and Adobe Express, working through color, texture, and the final campaign layouts. Claude supported the copywriting throughout, from naming the project to shaping the campaign language.

For motion, I worked across two tools depending on the piece: Premiere Pro for the main edit and CapCut for a couple of the shorter clips. 

Tools used: Ideogram, Claude, Kling, Adobe Suite (Premiere Pro, Photoshop, Adobe Express), CapCut