The starting point was an idea and a reference screenshot. I developed the visual identity and clothing designs, created product renders, connected print-on-demand output and built the Shopify shopping experience.
What the business gained
A coherent path from brand presentation to merchandise: original design, product imagery, organized collections and a storefront that can support an ongoing launch.
My contribution
Launch operations: I coordinate physical samples for quality review and built a private mailbox to monitor incoming orders and customer inquiries.