Social Media Management for Lume Aesthetics Med Spa

Inconsistent branding and visuals weakened the spa’s upscale, professional image.

Low engagement and reach on social media limited client inquiries and bookings.

Existing content didn’t resonate with the spa’s ideal client—discerning individuals seeking luxury treatments and trust in their provider.

Services weren’t being presented in a way that reflected the spa’s high-end experience and expertise.

Developed a custom content strategy to reflect the spa’s luxurious and clinical aesthetic.

Created a monthly content calendar featuring service highlights, skincare education, and client experience moments.

Captured and edited high-quality visuals and short-form videos that showcased treatments, team expertise, and spa ambiance.

Elevated the med spa’s digital presence into a cohesive, polished brand experience that converts viewers into clients.

Canva for consistent, branded visuals

CapCut for clean video editing

Notion for streamlined content planning

Slack for seamless communication

Google Drive for organized asset storage and sharing

Instagram & Meta Insights for data-backed optimization

TikTok Analytics for data-backed optimization

A cohesive, elevated feed designed to reflect the Med Spa’s brand identity, showcase products with intention, and drive engagement through scroll-worthy visuals

This is the exact setup I use for clients to keep everything organized, easy to access, and efficient:

Everything in One Place: From strategy to scheduled posts, everything lives in one dashboard. No more juggling between emails or different apps.

Quick Overview of Upcoming Content: Right on the homepage, clients can instantly see what’s scheduled to go live and when—super helpful for planning or making last-minute changes.

Built-In Approval System: Under each post preview, there’s a simple Approve or Request Edits button. No back-and-forth—just click and done.

Organized Sections Include:

This is the Content Calendar I create and manage for each client. It gives a clear, visual breakdown of all upcoming posts—organized by date, platform, and status.

At-a-Glance View: Easily see what’s scheduled, what’s in draft, and what’s already approved.

Editable & Flexible: Each post block includes caption drafts, visuals, hashtags, and notes—so you always know what’s coming and can request changes if needed.

Status Tags: Posts are labeled as Draft, Pending Approval, Approved, or Scheduled, so you’re never left guessing.

Real-Time Updates: The calendar is updated live, so you’ll always have the most current version in front of you.

Here’s how I build custom strategies that align with each business’s goals, aesthetic, and ideal audience:

Brand-Aligned Direction: Every piece of content is created to reflect the tone, vibe, and visual identity of the client’s brand.

Content Themes with Purpose: Clear pillars and categories keep content consistent and engaging, whether it’s educational, promotional, or lifestyle-focused.

Strategic Posting Plan: Timing, format, and captions are all thought out in advance to drive visibility and interaction.

Target Audience Focused: Designed to speak directly to the people they want to attract—building trust and boosting conversions.

Included in the strategy doc:

✓ Audience Breakdown

✓ Visual & Messaging Guide

✓ Monthly Themes & Content Pillars

✓ Post Types & Platform Goals

✓ Brand Voice & Caption Style

iPhone 16 Pro Max – main camera for high-quality video

Canon Camera – high-quality DSLR/photography & pro video

DJI Osmo Pocket 3 – compact 4K camera for smooth, on-the-go content

DJI Mic Mini – clear wireless audio

Tripod #1 (full-size) – stable, long-form setups

Tripod #2 (compact) – quick mobile content

Tripod phone adapter – holds phone securely on tripod

Photography/Videography Light #1 – consistent lighting

Photography/Videography Light #2 – extra coverage or backup

SSD Drive – stores and organizes client content

SD Cards – extra storage for mic/camera

Portable Charger – keeps gear powered on the go

Lens Cleaner – keeps camera glass spotless