VapeStix is dedicated to creating the highest quality Australian Vaping devices and e-liquids. I worked closely to the CEO to develop the full Visual Identity for this brand, once the colours and logo has been approved, I then developed this site using Shopify. The visual resources were edited using Photoshop while the Product page icons were illustrated in Illustrator.

Whatsvaping.com.au is an online blog/promotional material for vaping, we initially created this website due to the lack of knowledge of the vaping culture in Australia as our team realised one of the main reasons that stops people from using vapes is that they don't know what it is/how to start. To gain a better understanding of what vaping is and how to use the devices and products easily, we decided to create online educational blogs (which also drove insane SEO traffic to our ecommerce platforms) and offline flyers that we offer to our stores when they have customers interested in learning more about vaping products.

Building a website that can truely represent your brand image is hard work. After a long process of sorting out the desired audience crowd and figuring out what the brand identity should be, we decided to focus on the core values and make the home page more about the brand and less about the products. Therefore, I took the classic minimalist approach and chose the pop colours from the branding guideline to give it some edge, energy and hopefully build an unique but strong character.