Greptile is an AI-powered code review tool used by fast-moving dev teams.

While Greptile’s product was being shipped rapidly, its UI and brand lagged behind. Especially in UX, quality and consistency.

The Legacy UI didn’t reflect product quality.

Branding was weak, it lacked memorability.

Absence of a design system led to UI inconsistencies.

UX inconsistencies were slowing down development.

We undertook a comprehensive branding sprint to align Greptile’s visual identity with its developer-first audience.

Adopted a brutalist-minimalist aesthetic with flat colors and expressive accents.

Defined brand archetypes: Creator × Hero.

Developed a cohesive brand identity, including logo, typography, color palette, and spacing system.

The Greptile Design System was developed as an internal launchpad to ensure scalability and consistency.

Over 200 components, states, and tokens.

Modular, atomic design system for flexibility.

Developer-first documentation for rapid implementation.

Every screen and element of the web app was reskinned to align with the new brand identity.

Achieved pixel-perfect alignment across the application.

Enhanced user experience through consistent UI elements.

Streamlined development with reusable components.

Greptile now had a strong brand presence and a set design system in place. Their shipping speed is expected to be increased by 40%. The new website helped them sign up 200 new users every week.

Explore the full case study here: Greptile Design System