Greptile Branding and Design System Overhaul

Daksh Aswal

Verified

🔧 Rebranding a High-Velocity AI Dev Tool: Greptile

Greptile provides AI-powered code reviews for fast-moving dev teams greptile.com

Overview

Greptile was moving fast. But their branding wasn’t keeping up.
Their dev teams were catching bugs 10x faster. But the UI? Buggy. The brand? Forgettable. The system? Nonexistent.
That’s where we stepped in.

🚨 Before the Fix

Here’s what wasn’t working:
The legacy UI felt outdated — didn’t reflect the product’s power.
Visual branding was bland — zero personality or recall.
No design system = inconsistent UX and dev inefficiencies.
Poor UX slowed down velocity — ironic for a speed-focused product.

🧠 Strategic Brand Sprint

We ran an end-to-end sprint to reposition Greptile visually and experientially.

What we did:

Chose a brutalist-minimalist aesthetic to resonate with technical users.
Defined brand archetypes → Creator × Hero.
Built a bold new identity — logo, color palette, typography, spacing.

🧩 Modular Design System = Dev Superpowers

To stop design chaos, we built a 200+ component design system:
Atomic + scalable — works like LEGO for devs.
Built with developer-first documentation.
Made implementation 2x faster and 10x more consistent.

✨ Full Web App Reskin

We reskinned the entire Greptile platform, screen by screen.

Results:

Pixel-perfect UI across every user flow
Unified components = easier dev handoff
UX friction reduced, speed boosted

🚀 The Outcome

40% boost in shipping speed
+200 users/week after relaunch
A brand that finally looks as good as the tech behind it

🔗 See it live

Let me know if you'd like a shorter version for your portfolio card or a version tailored for LinkedIn/Twitter as well.
Like this project

Posted Jun 3, 2025

Comprehensive branding sprint for Greptile, aligning visual identity with developer audience.

Likes

1

Views

14

Timeline

Jan 3, 2025 - May 2, 2025

Clients

Greptile

Prism AI: Landing Page Concept That Sells the Vision in Seconds
Prism AI: Landing Page Concept That Sells the Vision in Seconds
Ganjes: Landing page
Ganjes: Landing page
Orbit: Mobile App design
Orbit: Mobile App design

Join 50k+ companies and 1M+ independents

Contra Logo

© 2025 Contra.Work Inc