Kajabi Aesthetics Training Website, Funnel & Automation

OVERVIEW

An aesthetics-training brand needed one Kajabi experience that could present its programs clearly across desktop, tablet, and mobile while supporting lead funnels and follow-up automation.

THE CHALLENGE

The marketing pages, training content, offer pathways, and student-facing experience needed to feel like one coherent system. The structure also had to make the next action obvious for prospects without making the platform harder for the team to manage.

MY ROLE

I worked as the Kajabi website, funnel, and automation builder. I organized the information architecture, designed the responsive page experience, structured the training and offer journey, and prepared the lead-follow-up touchpoints.

DELIVERABLES

• Responsive Kajabi website across desktop, tablet, and mobile • Training and program page structure • Clear offer and call-to-action pathways • Funnel-ready landing-page flow • Automation-ready lead follow-up structure • Navigation and visual hierarchy for prospects and students • Cross-device quality assurance

PROCESS

I started by separating discovery, offer, and learning content so each audience had a clear route. I then built the page hierarchy, aligned the calls to action with the funnel stages, and tested the presentation across screen sizes. The final pass focused on consistency, navigation, and handoff readiness.

OUTCOME

The completed Kajabi platform gives the brand a consistent marketing and learning experience, with clearer program discovery and a structured path into its offers. No performance metric is claimed here; this case documents the delivered website, funnel structure, automation-ready journey, and responsive presentation.