Shopify UI/UX CRO
Juno Cruz
Procosmetic — Website Design & Digital Experience
Overview
Procosmetic is a cosmetic injectables clinic in Melbourne focused on helping clients feel confident through personalised aesthetic treatments. The project involved designing a modern, premium website that communicates professionalism and trust while making it easy for prospective clients to understand treatments, explore pricing, and get in touch.
The goal was to create a digital experience that feels clean, feminine, sophisticated, and approachable—moving away from the overly clinical look common in the aesthetics industry.
The Challenge
Cosmetic treatment websites need to balance several competing priorities. Visitors want to understand treatments and pricing quickly, but they also need reassurance that they are choosing a professional and trustworthy clinic.
Procosmetic needed a website that could:
Clearly communicate its cosmetic injectable services
Build trust through testimonials, social proof, and clinic information
Present pricing and packages in an easy-to-understand format
Make appointment and enquiry pathways highly visible
Showcase the clinic's premium environment and brand personality
Work consistently across key pages of the website
The challenge was to turn a large amount of information into a visual experience that remained simple, elegant, and conversion-focused.
The Approach
We developed a minimal, editorial-inspired visual system built around generous whitespace, monochrome photography, soft neutral tones, rounded cards, and strong typographic hierarchy.
Rather than overwhelming visitors with treatment information, the design progressively introduces the brand, services, packages, social proof, and contact opportunities.
The homepage establishes the brand immediately with a strong hero section, followed by treatment categories, a brand story, membership packages, testimonials, Instagram content, and contact information.
Key Design Features
1. Premium Visual Direction
The visual language combines:
Soft neutral backgrounds
Black-and-white lifestyle imagery
High-contrast typography
Rounded UI elements
Spacious layouts
Subtle borders and shadows
Carefully placed black CTA buttons
This creates a premium aesthetic while keeping the interface approachable and easy to navigate.
2. Clear Treatment Discovery
The homepage introduces key treatment categories such as:
Anti Wrinkle · Lip Filler · Dermal Filler · Hayfever Relief
This allows visitors to quickly identify the service relevant to them without having to navigate through dense menus or long blocks of text.
3. Service Page
The dedicated Services page provides a structured overview of Procosmetic's treatment offering.
A featured treatment section gives visitors more context around Anti Wrinkle treatments while maintaining the same visual language used throughout the site.
The page also incorporates packages and promotional messaging, helping visitors move naturally from treatment discovery toward enquiry.
4. Pricing Experience
Pricing was designed to feel transparent and easy to scan.
Instead of presenting a traditional dense price list, treatments are organised into clean cards with clear pricing and individual CTAs.
The page also highlights treatment packages, including options such as:
Smoothing and wrinkle-reduction packages
Lip rejuvenation packages
Forehead and frown-line treatments
Cheek and jawline treatments
Micro-needling packages
This gives visitors the ability to compare individual treatments and bundled options at a glance.
5. Conversion-Focused Contact Sections
Contact opportunities are intentionally repeated throughout the experience.
The contact section combines clinic information with a simple enquiry form, reducing friction for visitors who are ready to take the next step.
The design keeps the form visually integrated with the rest of the brand rather than treating it as a generic website component.
6. Social Proof
Testimonials play an important role in the experience.
A dedicated testimonial section provides an authentic client perspective and breaks up the informational sections of the site.
The Instagram section further reinforces social proof by showcasing real-world clinic and treatment content, giving prospective clients a more personal view of the Procosmetic experience.
7. FAQ Experience
The FAQ page was designed around an accordion-style interaction, allowing visitors to browse common questions without creating a long, overwhelming page.
Questions cover important areas such as:
Treatments
Recovery
Pain and discomfort
Appointment requirements
Treatment suitability
Aftercare
Results and expectations
This supports visitors during the consideration stage and helps reduce uncertainty before making an enquiry.
Information Architecture
The website structure was designed around the user's decision-making journey:
Discover → Explore Treatments → Compare Pricing → Build Trust → Ask Questions → Enquire
Key pages include:
Home · Services · Pricing · About · FAQs · Contact · Booking
This structure keeps essential information close to the user's next decision while maintaining a simple navigation system.
Responsive & Consistent Design System
A consistent component system was used across the website to create visual continuity between pages.
Reusable elements include:
Treatment cards
Package cards
CTA buttons
Testimonial blocks
Contact forms
FAQ accordions
Instagram content cards
Navigation and footer components
This makes the experience feel like one cohesive digital brand rather than a collection of individual pages.
The Result
The final Procosmetic website combines premium aesthetics with practical usability.
The result is a digital experience that:
Positions Procosmetic as a modern and professional aesthetics clinic
Makes treatments easier to discover
Presents pricing in a transparent format
Uses testimonials and social content to strengthen trust
Creates multiple clear paths toward enquiry and booking
Maintains a consistent premium visual identity across the website
Most importantly, the design is built around the client journey—not simply around presenting information.
Project Highlights
Industry: Cosmetic Injectables / Aesthetics
Location: Melbourne, Australia
Project: Website Design & Digital Experience
Pages: Home, Services, Pricing, FAQs, Contact and supporting pages
Design Style: Premium · Minimal · Editorial · Modern
Primary Goal: Build trust, communicate treatments clearly, and increase enquiries
Design Philosophy
Confidence through clarity.
Every section was designed to make Procosmetic feel professional without feeling clinical, premium without feeling intimidating, and informative without becoming overwhelming.
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Posted Aug 16, 2026
Premium, Shopify website for Procosmetic, designed showcase cosmetic injectable treatments, pricing, packages, and trust through, conversion-focused experience.
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