SEO

Project goal I was approached by a vehicle engineer who wanted to take his business online to showcase his work and attract new clients. The client had a thriving business providing high-quality engineering services to clients, but he recognized that he needed to establish an online presence to grow his business.

Solution I worked with the client to develop an effective online marketing strategy that would bring his business to the forefront of search engine results pages.

We started by doing a deep dive into his business and industry.

This started with a complete competitive analysis, and conducted extensive keyword research to identify the most relevant and high-traffic keywords that the client's target audience was searching for.

I then conducted a thorough audit of his website to identify any technical SEO issues that needed to be fixed.

We then worked on optimizing his website's content to make it more relevant to search engines and users.

We then developed a content strategy that included adding new service pages, creating blog posts and videos that targeted these keywords.

To improve the client's local SEO presence, I conducted a citation audit to identify any incorrect or inconsistent business listings across the web. I then worked on cleaning up these listings and building new citations to improve the client's visibility in local search results.

Finally, I optimized the client's Google My Business profile to ensure that it was fully optimized and up-to-date. This helped to improve the client's visibility in local search results and made it easier for potential clients to find his business.

Overall, working with this client was a rewarding experience. By implementing an effective SEO strategy, we were able to improve the client's online visibility and attract new clients to his business.