Opticash UX/UI Design for Cross-Border Remittance
Najeeb Abubakar
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Posted Aug 26, 2025
Designed UX/UI for Opticash's cross-border remittance platform. Mobile and Web
Opticash - FIntech Cross Border Remittance Platform
What is Opticash?
Opticash is an innovative fintech platform that simplifies cross-border financial transactions, especially for the African diaspora and emerging markets. As the Lead product designer, my role was to conceptualize and create a seamless user experience (UX) and an intuitive user interface (UI) that would empower users to manage their finances effortlessly, overcoming traditional banking challenges. Live and Available in Over 12 countries
Problem Statement
In today's global economy, millions face the challenge of costly, complex, and inaccessible financial transactions across borders. The African diaspora and emerging markets are particularly affected by high remittance fees, slow transfer times, and stringent banking requirements. Opticash aims to solve these issues by offering a digital remittance platform that is fast, secure, and cost-effective.
Design Objectives
Inclusivity: Design a platform accessible to both banked and unbanked populations.
Usability & Accessibility: Create an intuitive interface that allows users to navigate the platform and have a seamless interaction.
Security: Ensure the design incorporates advanced security features to protect user data and transactions.
Multi-currency Support: Facilitate seamless currency conversion and management.
Rapid Transactions: Minimize the steps required to complete a transaction, ensuring speed and efficiency.
Market Research
To address the needs of Opticash's diverse user base, extensive user research was conducted, focusing on the behaviours and pain points of users in the target markets. This research informed the creation of user personas, which guided the design process.
Competitors
Understanding the Users (Target Audience)
In the case of Opticash, understanding the users involved extensive research into the target audience's daily lives, challenges, and financial behaviours. This research was crucial in designing a platform that not only facilitates cross-border transactions but also aligns with the unique circumstances of each user group.
The African Diaspora
Individuals living abroad who regularly send money back home.
Unbanked and Underbanked Populations
Individuals in emerging markets without access to traditional banking services.
Small Business Owners in Emerging Markets
Entrepreneurs needing to send and receive cross-border payments.
Digital Nomads and Freelancers
Remote workers managing payments in multiple currencies.
Migrant Workers
Workers sending remittances to families in their home countries.
Age group: 18-70years Above
User Personas:
The Digital Nomad: Needs a platform that allows quick currency conversion and easy access to multiple financial tools.
The Unbanked User: Requires a simple and secure way to manage money and make transactions without traditional banking access.
The Small Business Owner: Seeks a reliable method to send and receive payments across borders.
