Opticash - FIntech Cross Border Remittance Platform

Opticash is an innovative fintech platform that simplifies cross-border financial transactions, especially for the African diaspora and emerging markets. As the Lead product designer, my role was to conceptualize and create a seamless user experience (UX) and an intuitive user interface (UI) that would empower users to manage their finances effortlessly, overcoming traditional banking challenges. Live and Available in Over 12 countries

In today's global economy, millions face the challenge of costly, complex, and inaccessible financial transactions across borders. The African diaspora and emerging markets are particularly affected by high remittance fees, slow transfer times, and stringent banking requirements. Opticash aims to solve these issues by offering a digital remittance platform that is fast, secure, and cost-effective.

Inclusivity: Design a platform accessible to both banked and unbanked populations.

Usability & Accessibility: Create an intuitive interface that allows users to navigate the platform and have a seamless interaction.

Security: Ensure the design incorporates advanced security features to protect user data and transactions.

Multi-currency Support: Facilitate seamless currency conversion and management.

Rapid Transactions: Minimize the steps required to complete a transaction, ensuring speed and efficiency.

To address the needs of Opticash's diverse user base, extensive user research was conducted, focusing on the behaviours and pain points of users in the target markets. This research informed the creation of user personas, which guided the design process.

In the case of Opticash, understanding the users involved extensive research into the target audience's daily lives, challenges, and financial behaviours. This research was crucial in designing a platform that not only facilitates cross-border transactions but also aligns with the unique circumstances of each user group.

Age group: 18-70years Above

The Digital Nomad: Needs a platform that allows quick currency conversion and easy access to multiple financial tools.

The Unbanked User: Requires a simple and secure way to manage money and make transactions without traditional banking access.

The Small Business Owner: Seeks a reliable method to send and receive payments across borders.