KUFF is a men's minimal fashion brand that focuses on offering high-quality, sustainable, and versatile clothing options with a minimalist aesthetic. Targeted towards modern, minimalist-minded men aged 25-40 who value simplicity, quality, and timeless fashion.

KUFF operates primarily as an online platform, reaching customers in urban areas and fashion-forward cities globally

Many modern men with a minimalist aesthetic struggle to find high-quality clothing that aligns with their style preferences. Traditional retail stores often prioritise trendy designs over timeless simplicity, leaving a gap in the market for minimalist fashion for men. Targeted towards modern, minimalist-minded men aged 25-40 who value simplicity, quality, and timeless fashion

KUFF introduces innovative customization options, allowing customers to personalize their clothing items to suit their unique style preferences and lookbooks on our website. The emphasis on quality craftsmanship and personalized shopping experiences contributes to customer loyalty and repeat purchases.

KUFF's website design embodies the brand's minimalist ethos through the use of neutral colours. By opting for a palette of soft neutrals such as shades of white, beige, and light grey, I wanted the design to achieve a clean and sophisticated look that resonates with the modern minimalist aesthetic.