From 0 to Hero a design success story

ok this could be a very long story on how I met the owner of seven hearts created his whole brand from scratch and turned from just an idea/dream to a growing business but to keep things short I'm going to skip to when we really started to grow.

Seven Hearts 777 Collection

the owner of this company "sev" asked me to make him some streetwear graphics for his upcoming drop. we just finished the last drop and earned a bit of sales from a hoodie i designed for him. he didn't really give me any instructions he just told me to make whatever comes to mind, and since I knew his brand well I already knew what I was going to do

For this drop I made a lot of bright pastel designs mixing colors as I see fit. My main focus was to create a design that pops and will serve as eye candy for his target audience.

This design was scrapped but here is another example of mixing shades of colors

Sev really liked these design so he green light them and wanted me to start working on the collection.

First Rough draft of the 777 Drop

Main shirt designs

We ended up going with the shirts you see above but we made a few changes.

First I thought they would look better as BOX CUT T-shirts

Also me and sev both liked the large "7" back design and we ended up using that for most of our design going forward, (kinda like the large "V" on Vlone).

And We both agreed to make the shirts a very high GSM/OZ to give our customer that high quality feel.