Malice Garments

Zaire Townsend

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Fashion Designer

Graphic Designer

Adobe Illustrator

Adobe Photoshop

S*** Reaper Hoodie start to finish

The client prompted me to design them a zip-up hoodie and use a front design they made with their font. he asked me to add removeable fur and distressing, woven tags, studs, custom zipper and wash.
He told me all the details he needed for the design and let me have free creativity to make the tech pack. I did a bit of studying and research about his brand, past drops , and his "ideal" customer. with that I was able to design the garment as if I was him.
After making the main silhouette of the garment I stared working on the fur
we ending up going with this dark black & grey-ish fox fur
Front with custom buttons on hood
Front with custom buttons on hood
back of the hood with distressing
back of the hood with distressing
full end design
full end design
After he was happy with the design/mockup I began working on the tech pack every tech pack I make I explain every key detail that the garment "NEEDS" to have and I add many examples, points of interest and notes so that the manufacture or designer can understand exactly how the garment will look when its done.
MAIN DESIGN PAGE
MAIN DESIGN PAGE
HARDWARE PAGE
HARDWARE PAGE
EXAMPLES PAGE
EXAMPLES PAGE
SIZE CHART PAGE
SIZE CHART PAGE

Now they final product!

After everything was sent to the manufacture it took about 3-4 weeks for the samples to be completed.
Hoodie on the floor we decided not to go with the wash
Hoodie on the floor we decided not to go with the wash
changed the tag
changed the tag
hoodie on body fits just how the tech pack designed to fit
hoodie on body fits just how the tech pack designed to fit

Impact and results.

at the time of making this its Nov 12 2024. This hoodie and other garments I designed for their WINTER 24 collection drops in 4 days on Nov 16.
but so far on social media the garments I've designed have been "SELLING THEMSELVES" that is my main focus when designing any garment is making something that will generate the most sales and customers with the least amount of effort and money spent. designing a garment that not only stops someone from scrolling past but also makes them want to learn more.
Organic traffic my designs have brought them
Organic traffic my designs have brought them
Now the malice team is very good at marketing their brand and I'm sure them could sell you a paper bag with their logo on it, but a great product just makes everything 10000x easier
Now the malice team is very good at marketing their brand and I'm sure them could sell you a paper bag with their logo on it, but a great product just makes everything 10000x easier
When I first started working with the malice team they just hit 15k at the time of me making this I've been working with them for about 2-3 months and now they almost at 30k. set to hit 40k before the end of the year.
When I first started working with the malice team they just hit 15k at the time of me making this I've been working with them for about 2-3 months and now they almost at 30k. set to hit 40k before the end of the year.
I love working with malice garments and being the brands "main designer" I hope to build a long lasting connection with all my clients and helping them turn ideas into physical clothing they can touch, feel and wear.
-- Kin
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Posted Nov 12, 2024

In this project I showcase the infamous S*** reaper hoodie design I did for malice garments I walk you through my steps on this project start to finsh.

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Fashion Designer

Graphic Designer

Adobe Illustrator

Adobe Photoshop