UX and Language Customization for a Ride-Sharing App
Valeria Evseneva
Client: RideShare Co.
Industry: Ride-Sharing & Transportation
Target Audience: Ages 18-55, primarily millennials and tech-savvy users
Challenge
The client., a rapidly growing ride-sharing app, wanted to improve user engagement and personalization through enhanced UX elements. With a diverse user base, the company sought a way to make the app experience more intuitive and appealing to users across different regions by allowing them to easily select their language preferences, customize their ride experience, and enjoy seamless interactions.
Project Goals
Simplify complex actions. Make processes such as profile creation, ride management, and account setup effortless and approachable.
Enhance clarity and purpose. Ensure each UX element communicates its purpose clearly.
Maintain a friendly and supportive tone. Build trust and foster positive engagement through conversational language.
Offer value-focused messaging. Highlight specific benefits to encourage user participation and action.
Approach
We collaborated with the client to develop a user-friendly and engaging approach to language selection and customization features. Here’s a breakdown of the process:
Key Screens and UX Copy Variants
Welcome Screen for passengers
Welcome screen for drivers
Requesting a driver's photo to increase trust in the app.
Onboarding screen
Account creation completion screen
Error messaging
Notifications
Impact and Results
Reduced confusion for new users by making setup processes straightforward.
Friendly, supportive tone fostered trust and encouraged action.
Streamlined experience within the app
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Posted Dec 13, 2024
This case study demonstrates my ability to create goal-oriented, user-friendly UX content that improves digital experiences.
