Project Title: Digital Marketing Campaign for Sierrah Brand
Project Overview: Sierrah Brand Retail is launching a comprehensive digital marketing campaign aimed at increasing online sales and brand awareness. We seek an experienced digital marketing specialist to plan, execute, and optimize the campaign across various digital platforms, including social media, email, and PPC advertising. The goal is to reach a broader audience, enhance engagement, and drive conversions.
Scope of Work:
Develop a digital marketing strategy that aligns with our business objectives.
Create and manage social media campaigns across platforms like Facebook, Instagram, and Twitter.
Design and implement email marketing campaigns, including content creation and list segmentation.
Set up and manage PPC campaigns on Google Ads and social media.
Monitor and analyze campaign performance using tools like Google Analytics, providing regular reports.
Optimize campaigns based on performance data to ensure maximum ROI.
Deliverables:
Digital marketing strategy document.
Social media content calendar and ad creatives.
Email marketing campaign templates and schedules.
PPC campaign setup and ongoing management.
Bi-weekly performance reports with insights and recommendations.
Target Audience:
Consumers aged 25-45 interested in fashion, home decor, and lifestyle products.
Timeline:
Strategy development: 2 weeks.
Campaign launch: 1 month from project start.
Ongoing management and optimization: 3 months.
Budget:
$1000 total budget, including ad spend.
Qualifications:
Proven experience in digital marketing, particularly in retail.
Strong understanding of social media, email marketing, and PPC strategies.
Ability to analyze data and adjust campaigns for optimal results.
Project Success Criteria:
Increased online sales and website traffic.
Higher engagement rates on social media platforms.
Positive ROI from PPC campaigns and overall campaign success.
