My Way: Cosmetic Brand
Doménica Manosalvas
"It's a free brand, which rebels against large companies to stop stereotypes. It promotes and self-beauty, encouraging people to use make up the way they want it."
Brand Concept
My Way wants to be a comestics brand worn by people that are free and confident. Nowadays, make up is meant to be use in a specific form or particular way, following beauty standars. My Way is all about do it your way, look dynamic but always being true to yourself.
Packaging Design
To create a cohesive, consistent and impactful brand experience, were implemented "copies" or phrases to connect with the traget, and speak in a more direct way to them. This allow the brand to become dynamic and fun.
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Posted May 2, 2022
My way is a cosmetic Brand that promotes a healthy image of bauty. My way gets rid of standards, encouraging people to choose freely when using makeup.
