Resthunt (Mobile + Web App Design)
Hassan Ali
From Hours to Seconds, a Simplified Booking Process
(Mockup of the Mobile App)
Overview
The Problem: Accommodation seekers in Pakistan, including students, job holders, and travelers, face challenges finding suitable lodgings that meet their preferences. This leads to time-consuming searches, unclear information, and difficulty booking accommodations.
The Outcome: User-friendly platform that simplifies the accommodation search process with advanced search filters, secure payment integration, and real-time available properties, resulting in an efficient and stress-free experience for accommodation seekers.
Team + role + timeline: 1 Product Designer and 1 Developer, Product Designer, 03 months
Likelihood of using resthunt: 5.0
Understanding the Problem Space
What is working? Users actively use social media and online platforms for various purposes, indicating familiarity and comfort with digital tools.
What is not working? Users face challenges in finding suitable accommodations due to limited options, unclear information, and difficulties in the booking process.
Improvement required? Provide a range of accommodation options, property information, and booking process with secure payment integration.
Research Phase
Existing solutions contain vague design and information
Conducted a thorough analysis of competitors to identify opportunities for improvement and gaps in existing solutions. Presented the comparison of competitors below to facilitate easy understanding.
Competitive analysis image
Finding suitable accommodation is a time consuming task
Gathered valuable user insights through direct interaction with the target audience and a survey. Summarize key findings below for easy interpretation.
Key findings of user research
Meet the audience of Resthunt
Created detailed user personas based on insights from competitive analysis and user surveys. Ensured that the personas accurately represented the diverse needs and preferences of the target audience to foster empathy and understanding.
Student & freelancer persona image
Opportunity
We can streamline bookings with advanced filters, secure payments, and user-friendly features. This will save the user's time and enhance their experience. By using user insights continuously, we can aim for even higher satisfaction.
Ideation Phase
Organizing & structuring the platform's content
Developed a comprehensive information architecture to organize and structure the platform's content effectively. Ensured clarity and intuitiveness in the arrangement of information, aligning it closely with the target audience's needs and preferences.
Information architecture of the user side
Outlining the user journey
Crafted logical and intuitive task flows based on the information architecture to guide users seamlessly through the platform. Prioritized actions following user personas' goals, providing clear explanations of each task flow's relevance to the user journey.
User flow of the Resthunt Website/Mobile App
Branding
Reflecting platform's identity & values
The branding elements of RestHunt, are meticulously crafted to reflect the platform's identity and values. From the intuitive logo design to the carefully selected typography, each element embodies the essence of RestHunt. Check out the complete brand guidelines deck here.
Color Palette of Resthunt Platform
Resthunt logo on Alternate backgrounds
Typography for Resthunt platform
User Interface Design
Crafting the Interface based on insights
(Close mockup of the home screen of the user side)
(Mockup of the home screen of the user side))
(Close mockup of the property detail screen)
(Chat interface design of resthunt)
(Dashboard design of the property lister side)
Prototyping
Walk through to show what's inside
Check out the complete web and mobile app prototyping by clicking the links mentioned below.
Impact
Validating the result through prototyping
Task completion rate: 92%
Avg time to complete the task: 1 min. 4 sec.
Likelihood of using resthunt: 5.0
How do you feel about using Resthunt for your accommodation purposes?
Using RestHunt for my accommodation needs feels convenient and easy. I like the ability to find places that match my budget and preferences. It saves me a lot of time and reduces the stress of finding a suitable place to stay.
Next Steps
Localization: Provide dedicated customer support in local languages, localized themes, culturally relevant visuals, and innovative functionalities tailored to the needs of Resthunt users.
Hunt bot: By incorporating a hunt-bot, users can have a high level of convenience & customization in the property search and booking process. It will also reduce the load on human customer support, allowing them to focus on more complex issues.
Monitoring user activity: Using different methods like heatmaps, conversion funnels, and surveys, will guide the next steps and make the product more efficient.
Final Takeaways
Collaboration: Collaborating with a developer helps us share, receive feedback, and validate our ideas. It also allows us to understand each other's domain.
Iteration is the key: Getting feedback from the users on the initial design helps us understand the value of user feedback and why iteration is the key to creating a user-friendly design.
Time management: Collaborating with other departments to deliver the outcome on the deadline helps me manage time effectively and use resources wisely.
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Posted Dec 21, 2024
From hours to seconds, a simplified and user-friendly SaaS platform that simplifies the accommodation search process.
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