Can Labels — Package Design
Dan Cash
Custom can labels for the Lake Placid Pub & Brewery, Big Slide Brewery & Public House, and RiverTrail Beerworks.
The Ericsons have founded several amazing breweries, one of which I had the pleasure of designing the brand for. With the opening on RiverTrail Beerworks, they were able to expand their canning operation. Since they are constantly developing new brews, we needed a label template that would work for all three breweries and be easily updated for new brews.
I designed a label that used the High Peaks range (as viewed from the flagship brewery, the Lake Placid Pub) as a unifying theme. I took the logomarks/icons from each brewery to create a repeating pattern.
Can label template for Big Slide Brewery. Easy to change for new brews.
Can labels for RiverTrail Beerworks.
Can label template for the Lake Placid Pub.
We had some fun with a maple syrup based brew and changed up the template just a bit.
Slight change to the can template to have some fun with the maple motif.
While the templates are nice because we can create new ones quickly, sometimes you just want to get a little more creative to call out some special editions.
So far I've created several full custom labels for various brews.
Custom can labels for special brews and event collabs.
2025 Saranac Lake Winter Carnival Brew "Carnie Crusher."
Special barrel-aged label based off the existing can template.
Event collab with ECAC Hockey.
Can label for a collab with local roaster Upstate Coffee.
Like this project
Posted May 3, 2025
I created a system of label designs that are easily recognizable and flexible enough to adapt to different uses.
