Handlebarely Event Brand Identity
Dan Cash
The Handlebarley
BRANDING • VISUAL IDENTITY • APPAREL DESIGN
The Handlebarley Gravel Tour is a bike event organized by BikeADK and features a breathtaking tour of some of the best gravel road routes in the Adirondacks.
The Challenge
The idea behind this “not a race” was to create a fun, chill event that still had all the swag of a normal bike race. The tongue in cheek attitude provided a great place to start.
The Solution
For this, I leaned heavy into the vintage cycling race culture in Europe, bringing together bold colors, checkered patterns, and bold lines.
For the logo I created a circular badge-style design that would be equally at home on a cycling jersey or a beer bottle. Using several graphical elements in the logo also allowed for the creation of a wide range of extras to use for the implementation of the brand.
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Posted Jun 4, 2025
It's not a race, but it is a heck of a good time. The Handlebarely Gravel Tour mixes epic routes, scenic vistas, delicious beer... and sick branded merchandise.
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